Over the Easter break, Football Beyond Borders’ (FBB) students had an exciting opportunity to participate in an interactive workshop with leading football magazine FourFourTwo. The workshop is part of the wider ‘Oh So South’ project that sees FBBs young students produce and market their own South London themed magazine.
Taking place at FourFourTwo’s Haymarket office, this unique workshop gave the FBB’s young people an opportunity to get some valuable advice and feedback about their project from industry leaders. The session included talks on how various channels can be used to increase the marketing and promotion of their magazine.
Reflecting on the experience, FBB student Cerny Ando spoke of his surprise at what publishing entails: “I didn’t know how much goes behind the publishing of a magazine. It’s so much more than just making the magazine, there are so many different layers to it.”
FBB practitioner Timi Fernandez thought the session was “really insight full. Our young people got some really great tips on how to market their magazine from a global magazine that sells thousands of copies on a monthly basis.” He added: “The students are able to understand areas like marketing, promotion and social media through football. Giving young people enriching experiences like this is a cornerstone of our philosophy of empowering our participants to build brighter futures.”
Asked about why FourFourTwo decided to take part in the workshop, Andy Jackson said: “For us, this was a great opportunity to add to FBB’s work of helping young people through football. Its also really rewarding to be able to use what we do every day to help the young people learn, and hopefully, inspire them to do things themselves.”
FourFourTwo’s Harriett Drudge noted the importance of showing the students that “being in the football industry can take many forms and that there is so much around football outside of playing it.” She said: “A few of us have worked either just writing about football all the time or I used to work for another football charity writing other pieces of content around football and different levels of football. I think creating this magazine has shown them all the different skills that are relevant in the industry.”