During the October half-term Football Beyond Borders teamed up with Nike to offer an exciting opportunity for 15-19-year olds. Throughout the week youngsters from across London attended a series of “Utility Sessions”, creative workshops giving participants an insight into disciplines such as filmmaking, fashion styling and presenting.
Following the release of the new Nike Air Force 1 Utility, the task brief each day was related to the trainer and what it stands for; unity, community and identity. Each session involved a skills masterclass, guidance from industry experts on how to tackle a project brief, and the chance to meet some of London’s finest footballing talent.
Football Beyond Borders recognises that young people need a pathway from adolescence to adulthood, from school to the world of work. In order to support personal development and help with this transition, one-to-one careers advice was offered to everyone that attended the workshops.
My name is Joe Barnbrook, I am a 19-year-old Sport Journalism student from London, currently studying at the University of Brighton. FBB offered me the opportunity to attend the week-long creative academy, producing a daily article to reflect on the incredible experience.
Day 2 – Filmmaking and Presenting
Day two of the Nike x FBB Creative academy was held at the Loft Studios in West London and hosted by COPA90. Upon arrival everyone had the opportunity to meet well-known presenter David Vujanic as well as other members from the COPA team.
After an icebreaker activity and an introduction to COPA90 as a digital media business, we were informed our task for the day was to create a 40-second content format trailer for a new show hosted on the YouTube channel. The trailer would incorporate shots taken throughout the day, including footage from an interview with Premier League footballer and Nike athlete Calum Chambers.
In groups the young people took on a role from either presenter, producer, creative director or shooter, selecting the role they felt they’d want to pursue a career in and going on to participate in a masterclass for their chosen trade.
The aspiring presenters enjoyed a masterclass led by Vuj whilst the producers were given a detailed insight into the company by COPA90 production manager Lucy Dang. Meanwhile the creative directors were led by Kelvyn Quagraine and the shooters were introduced to the art of filmmaking by Josh Stafford.
Following the masterclasses, the young people spent the rest of the afternoon putting their learning into action to create a promotional trailer. The presenter from each group had the opportunity to interview Calum Chambers, asking him questions about the release of the new Nike Air Force 1 Utility and following the creative direction the group had opted for.
After an enjoyable afternoon of filming, presenting and editing, each group had produced a trailer for a new show that they would like to feature on the COPA90 YouTube channel. The groups then presented the finished product in front of an audience with some high-quality, entertaining promotional videos on show.
After the event I spoke to Morgan Rose Langston-Lloyd, a 15-year-old from Reach Academy Feltham, about her experience at the ‘Filmmaking and Presenting’ Utility Session. She said: “I thought the session was amazing. Filmmaking is something I’ve never really done before but I enjoyed learning how to create a video.
“There’s a lot more to think about than I realised. You have to choose different locations, angles and colours to make the video as entertaining as possible. I also enjoyed meeting lots of new people today”.