We are proud to announce our involvement in Nike’s latest campaign, “Play New,” featuring alongside none other than Marcus Rashford.
The campaign invites people to discover sport in new ways. The campaign launches with a film featuring footballers such as Pernille Harder and Richarlison, alongside the UK’s first female Muslim referee JJ Robles.
Harri, 13 years old FBB participant who features alongside Marcus Rashford said the following:
“It was an amazing experience. It was a lot of hard work and effort. And the effort put in by everyone involved was huge. Having Marcus Rashford alongside me was a really big moment in my life. It was great to be chosen for this because of my contributions in the FBB sessions and my behaviour at school.”
Nike are inviting everyone to get involved in the future of football – no matter their gender, race, economic background or sexuality. The new film celebrates inclusivity, with players from a variety of backgrounds getting involved in the campaign to showcase the power of collectively coming together to tackle wider, societal barriers.
To read more head over to Nike.com here .