FBB were invited to Nike’s Women’s World Cup launch in Paris, a fantastic event which was attended by some of the best footballers from across the women’s game. Our Head of Female Participation Ceylon Hickman and coach Nancy Baker represented FBB at this unique event which saw Nike unveil it’s stunning new series of kits for the upcoming 2019 Women’s World Cup.
For the first time in history, Nike has released an innovative kit designed specifically for the England Women’s Senior football team ahead of the FIFA Women’s World Cup 2019. It was displayed at the event for the first time and worn by footballers such as England Lionesses star Fran Kirby (pictured above with Ceylon).
FBB’s Ceylon Hickman was delighted with the launch, saying: “It’s a massive step forward for women’s football. Young girls can go into a store and find a kit that’s made for them. I don’t think we’ve ever had that before. It was incredible to see Nike launch 14 bespoke women’s kits in that style. The show itself was quite emotional, as the sporting and fashion world came together to elevate the women’s game, culminating with the professional athletes walking out accompanied by young girls in football kits.”
As current champions of the She Believes Cup and semi-finalists in the last two major tournaments, England are ranked among the world’s elite ahead of the World Cup being held in France between 7 June and 7 July 2019.
Rather than share a kit design with the senior men’s team, as has previously been the case, the Lionesses will head into the tournament sporting a fresh take on the traditional white kit, accented by dark red cuffs. The stunning away kit is a dark red crush colour, which is a unique darker shade exclusively for the women’s team, and incorporates the St. George’s Cross on the shirt and a tonal crest unique to the Lionesses.
Ceylon was delighted to see that brands are finally supporting the Women’s game: “To see the next generation of young women taking centre stage alongside some of the most influential and talented athletes was something I won’t forget in a hurry. I’d never have believed that women’s football would be platformed and celebrated to that degree, it feels like we’re entering a new generation for the women’s game with brands taking note and beginning to invest similar resources as they do with men.”
Nike have created designs for each of its sponsored nations heading to the tournament this year, with highlights including a French jersey incorporating the dotted styles of French fashion, rose gold detailing and an Art Deco font, and a kit for current champions the USA which is inspired by the transformative team of ’99. The fit of all team kits has been designed to specifically support female footballers to perform at the highest level.
Looking to the future, Ceylon said: “If I were a young female FBB Schools participant, I’d be very excited about my future in football. Opportunities to participate in the game, whether that be playing or buying a women’s shirt to have a stake in football culture, seem to be growing everyday and I can’t wait to see where we’ll be in a year, five years or ten years time.”
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