During half term, participants on our recently established Every Ends Programme took part in their first trip, which took them to the creative studios of Droga5, a design agency in London that is working with FBB. With the expert support of creatives at Droga5 and the Concept Club the groups had been working on the task of designing a club badge and kit to give their Every Ends football team a sense of belonging and a powerful public-facing aesthetic.
The Every Ends Programme is led by FBB project lead Joe Watfa and brings together 13 to 16 year olds from across boroughs in South London. Through the co-creation of two football teams that will eventually tour UK cities, the programme supports participants to develop positive and trusting relationships between themselves and others in their community. The programme is designed to support those on our schools programme that have been identified as particularly at risk. It provides these young people with extra weekly sessions outside of a school setting and helps to break down the perceived boundaries between supposedly rival communities.
During the weekly sessions in the run up to half-term, participants spent time researching the process and ideas behind football jersey design. This included conducting research on each other to find out why they wore certain shirts and what made them like certain designs. Their research and preparation culminated in the half term workshop at Droga5, which saw both the U14 and U16 teams on the Every End programmes spend a day at their offices to create a team badge for their shirts. The groups were tasked with developing imagery and font that embodied the themes of community, unity and youth empowerment – the values that underpin the Every Ends club philosophy.
Matteo Alabiso, a designer at Droga5 who worked with the Every Ends participants, hugely enjoyed the whole experience: “Working with the young people at Every Ends was an enormous pleasure. Being able to share a bit of what we do with these incredible young people and seeing all the amazing concepts they came up with was a great experience for me. It reminded me of what a young mind is capable of when stimulated in the right direction. Both groups had an incredible engagement level throughout.” Millie Tyler, also of Droga5, agreed: “Working with the young people throughout this process has been an incredible opportunity for the team. The day it’s self was truly inspiring. The ideas, thoughts and designs the young people came up with in the workshop was well above what the team could have hoped for!”
FBB’s Joe Watfa was also delighted by the collaboration: “By designing their own football shirts, it not only tapped into their creativity and forced the group to make decisions collectively, but also got them to think about what brings them together in London,” Joe said. “I think this is why this project was so impactful – all sorts of young people from all over were able to come together and rally behind something.”
The project has encouraged them to explore how to turn experimentation and research into an actual logo. As you can see from the photos, there was lots of creativity on display. The shirts will be created in March with a launch in early May.
Follow us on Instagram: @FootballBeyondBorders to keep up with the Every Ends programme and see their final shirts when they are released in May.